Three Steps to Accelerate Brand Commitment
How long does it take to secure brand commitment? Too long. As remarkable as it sounds, our latest research shows that brands now need to nurture customers for at least two years before securing...
View ArticleYou Can’t Provide a Contextual Customer Experience Unless You Have This
The “contextual customer experience” is a hot topic among marketers right now –and that doesn’t surprise me in the least. Now that marketing organizations are beginning to get their arms around how...
View ArticleClik here to view.
How Customer Experience is Driving the Future of Business
When you want to find out what’s hot in disruptive technology, there’s no better person to ask than Brian Solis, Principal Analyst at the Altimeter Group and author of the new book What’s the Future...
View ArticleClik here to view.
Where Customer Experience Is Heading in 2015 and Beyond
For marketers, change is now the rule, not the exception. That means the New Year will be filled with new opportunities… and new challenges. Are you ready to turn the page and embrace all that lies...
View ArticleClik here to view.
What’s The Difference Between Customer Experience And Customer Satisfaction?
Today’s leading marketers have customer experience top-of-mind—and that makes perfect sense because customer experience is now driving the future of business. However, sometimes, when I’m talking to...
View ArticleClik here to view.
Three Ways To Start Mastering Customer Experience
Customer experience is at the top of the corporate agenda. A few months ago, Brian Solis told me, “Customer experience is now more important than product.” More recently, the retailers polled in our...
View ArticleClik here to view.
Different Teams, Same Goal: Improve Customer Experience
On paper, it appears that everyone’s on the same page: Customer experience is now a strategic priority. In the research we recently completed with Econsultancy, a whopping 97% of the retailers we...
View ArticleClik here to view.
Top Three Research-Based Takeaways For Driving CX Success
Unfortunately, not every customer will have a positive experience with your product, service or brand. But does a disgruntled customer have to remain that way? Is there anything you can do to remedy...
View ArticleClik here to view.
How You Can Use Social Media Even If Your Customers Don’t
When you hear that Facebook has 1.4 billion active accounts, Google+ has 300 million, Twitter has more than 288 million and etc., it’s tempting to think that social media has become every customer’s...
View ArticleClik here to view.
Five CMO Lessons from the NFL
Q3 is winding to a close, and that means it’s time for me to start gearing up for one of my favorite seasons of the year: the NFL season. Sure, I’m drawn to all the action on Game Day. But I also...
View Article
